At REFY our mission is to Simplify Beauty. Inspiring you to be your most confident self. We believe less is more so we simplify routines without compromising on results, developing multi-functional products with complex formulas and innovative applicators that are your beauty essentials. Whether you take 5 minutes or 50 minutes to get ready in the morning, our products are designed to work hard so you don’t have to, making it simple to be your most confident self so you can spend more of your time living life and doing the things you love.
Community is at the heart of everything we do. All of our products are designed by you and developed by us to provide beauty solutions that fit your on-the-go lifestyle, where simplicity, efficiency and impact are key. Each and every product we launch has been tried and tested by our community to ensure they fit into your busy lives, routines and schedules - delivering instant and long-lasting results that you can rely on. We want to make sure every REFY product is the best it can be and remains your go-to in your makeup bag, even if it means taking two years to develop or remastering existing products to simplify them even further.
Our founders wanted to create a space that cut through an overwhelming market with 100’s of products, and gave our community the products they were looking for, simplified. As always, we’re vegan, cruelty and fragrance free and Leaping Bunny certified. We wouldn’t be REFY if we weren’t. We’re committed to remaining your go-to on the go product. We’re committed to simplifying your routine. And we’re committed to making you feel you most confident self.
Our Mission
At REFY our mission is to Simplify Beauty. Inspiring you to be your most confident self. We believe less is more so we simplify routines without compromising on results, developing multi-functional products with complex formulas and innovative applicators that are your beauty essentials. Whether you take 5 minutes or 50 minutes to get ready in the morning, our products are designed to work hard so you don’t have to, making it simple to be your most confident self so you can spend more of your time living life and doing the things you love.
Community is at the heart of everything we do. All of our products are designed by you and developed by us to provide beauty solutions that fit your on-the-go lifestyle, where simplicity, efficiency and impact are key. Each and every product we launch has been tried and tested by our community to ensure they fit into your busy lives, routines and schedules - delivering instant and long-lasting results that you can rely on. We want to make sure every REFY product is the best it can be and remains your go-to in your makeup bag, even if it means taking two years to develop or remastering existing products to simplify them even further.
Our founders wanted to create a space that cut through an overwhelming market with 100’s of products, and gave our community the products they were looking for, simplified. As always, we’re vegan, cruelty and fragrance free and Leaping Bunny certified. We wouldn’t be REFY if we weren’t. We’re committed to remaining your go-to on the go product. We’re committed to simplifying your routine. And we’re committed to making you feel you most confident self.