iconic never gets old
It gets redefined.
For our latest campaign, we had the privilege of working with four incredible women who embody confidence, authenticity, and timeless beauty. Each of them redefines what it means to be iconic at every stage of life.
This campaign is a celebration of the women who we aspire to be. Giving them space to share their stories and what being iconic truly means to them.
This campaign gives space to celebrate the women who embody what it means to be REFY.
The women who aren’t afraid to reinvent and redefine themselves.
The women who are their most confident selves.
The women who are timeless.
“I definitely consider myself as an Icon, I think iconic for me is representation. Representation of something that you feel so strongly about. And for me, I feel very strongly about my grey hair. It’s important to be out there for inclusivity and for diversity. Let's show the world that being a powerful empowered woman is what it’s all about. This is me and I’m going to stand up for who I am and how I am. And I'm proud of that.”
- Fauzia -
“What I consider to be iconic is to be your own person, to be fearless and sort of make your own path in this world. Lose the fear that gives you so much freedom, if you keep being afraid of doing things or making that first step. Just forge ahead and just carry on and just be open to change as you go through life.”
- Beverley -
“To believe in anything that you can do is possible - and that’s what I would tell my younger self because I don’t think I did when I was younger. I was put into categories. I’ve treasured a lot of people who given me that encouragement to learn to be myself.”
- Bridget -
“My whole life I have had to be incredibly independent. Having to be yourself no matter what anyone says. It’s just that openness to being, you know, who you were meant to be. Saying yes to life, saying yes to what seems impossible.”
- Anna -
Lipstick, Redefined.
Lipsticks haven’t changed much over the years, but you have.
REFY Lip Stick is a classic redefined. Full coverage with a soft comfort feel.
A satin sheen finish that adapts to you, Lip Stick is the perfect balance between bold and wearable with modern shades designed to stand out in the most natural way.
Lightweight. Buildable. Comfortable, It’s bold colour made simple.
Because iconic never gets old, it gets redefined.
Launching 16.10.25
